2014 Business and Consumer Reports coming soon

Yes it's true - in a few weeks we will have some updated information from this years new research.

Come back soon to see who leads the way in terms of Power of Good for this year!

Power of Good research featured in Marketing Week

Click here to read the article.

Welcome

Triple G is a new reputation-ranking score created by Chime Insight & Engagement and The Good Relations Group. We scored just over 100 well-known brands against all three elements using in-depth consumer feedback.

The results provided a picture of which brands are strong on the three elements of the ‘Power of Good’ – Good Recommendation, Good Engagement and Good Actions.

Of the 100 brands rated, only 20 brands achieved a positive ranking across all three factors, achieving a Triple G status.  We believe a Triple G ranking is an indicator for future business success.  This was substantiated, as the companies who received high scores from the UK general public across all three elements also reported a strong financial performance.

Where an ‘AAA’ credit score acts as an indicator of your organisation’s hard capital, a Triple G rating measures your reputation score, or ’soft capital’.

If you want to learn more about Triple G and whether we scored your brands and the learning’s for your sector, please contact Caroline at Chime Insight & Engagement

Good Reputations are built on

Good reputations are built on three attributes:-

1. what you do - Good Actions

2. what you say – Good Engagement 

3. what others say about you – Good Recommendation 

Triple G rating was designed to accurately score brands against all three elements.

We undertook an innovative research methodology, which involved two stages to get under the skin of how consumers felt these 100 brands performed on the above dimensions. 

Initially we surveyed 3,500 people asking them each in detail about a minimum of 3 brands – with which they had a good amount of familiarity with and felt able to comment on.

From these results we developed a picture of which brands were strong on these three elements of the 'Power of Good' – Recommendation, Engagement and Good Actions, and which were less good and why? 

We then went onto a second stage - crowd validation of our stage 1 findings, across a sample of 500 UK nationally representative adults. We showed them whether the brands obtained any of the three G rating or not (from the initial survey) and then asked them if they agreed or disagreed with this. We enabled the power of the crowd to comment, and move a brand into or out of obtaining a G rating for Recommendation, Engagement and Good Actions.

This gave us a very thorough view of what the UK public at large thought of this broad spectrum of brands, operating in a variety of sectors.